Why do we need Truthbot?
We Are the Keepers of the Flame.
Let's Light Some Pants on Fire.

by Jennifer Woldman

The Problem: A Fragmented Reality
Media Fragmentation
There is no common reality anymore. Media companies are consolidated under billionaires with partisan interests.
Facts vs. Lies
We can't tell the difference between facts and lies. Most people lack the time and expertise to verify online content.
Exploitation of Trust
Bad actors exploit this for personal gain, at the expense of everyday people and democracy itself.
Introducing Truthbot
AI-Powered Fact Checking
Truthbot uses AI to identify lies infesting our screens and serve up verified reality.
Your Trusted Companion
It's a brutally honest friend who won't always tell you what you want to hear, but will always come with facts.
Keep It Real, But Light
Truthbot's tone is fun and friendly and a little sassy. Gamification and personalization makes it sticky.
Types of Reality Checks
Did You Make That Up?
Unsubstantiated claims stated as verified truth.
Sin of Omission
Critical information missing from a statement.
Little Twisted
Enough truth to make it murky, but misleading overall.
Flaming Pants
The most egregious lies and long-debunked conspiracies.
The Truthbot Experience
Reality Check
Truthbot flags known lies with a pop-up icon on your screen.
Explanation
Get a clear explanation of why content was flagged as misleading.
Verified Sources
Access clickable links to factual sources backing up the reality check.
Always On
Enjoy seamless, continuous fact-checking for everything on your screen.
On Demand
Select specific text, images, or screen elements for individual reality checks.
Ecosystem of Truth
Our Supermind architecture simplifies truth verification into three distinct, yet interconnected, layers working in harmony to validate information.
Primary Source
Authoritative content from trusted media and academic institutions, vetted by human experts.
Citizen Journalism
Real-time, first-hand accounts directly from individuals capturing events as they unfold.
AI Validation
Advanced AI algorithms detect manipulated media and verify content integrity automatically.
Together, these layers form a robust ecosystem, ensuring comprehensive and resilient truth verification.
Huge Need, Huge Opportunity
Industry Trends Driving Demand
📈 Misinformation Crisis – Explosive growth of fake news and deepfakes creates urgent market need.
🤖 AI Integration in Content Moderation – Tech platforms rapidly adopting AI to combat misinformation.
🔍 Growing Consumer Awareness – Rising user demand for credible content verification tools.
📊 Legislative & Regulatory Pressures – Governments pushing for stronger tech accountability measures.
Market Size & Demand
  • Total Addressable Market (TAM): ~$25B+
  • Global AI-driven misinformation detection market.
  • Serviceable Addressable Market (SAM): ~$5-8B
  • Fact-checking solutions for digital platforms.
  • Serviceable Obtainable Market (SOM): ~$500M–$1B
  • Consumer fact-checking and AI misinformation tools.
Competitive Analysis
Direct Competitors: AI-Powered Fact-Checking
  • Logically.ai – Uses AI and human analysts to detect and debunk misinformation in real-time.
  • NewsGuard – Rates the credibility of news sources and integrates with browsers and media platforms.
  • AdVerif.ai – AI-driven detection of fake news and misinformation, targeted at advertisers and platforms.
  • Meta’s Third-Party Fact-Checking Program – Partners with fact-checking organizations to review flagged content.
Indirect Competitors: Traditional Fact-Checking Outlets
  • Snopes, PolitiFact, FactCheck.org – Established fact-checking organizations that manually verify claims.
  • Reuters, AP Fact Check, BBC Reality Check – Media-backed initiatives that focus on investigative fact-checking.
  • X (Community Notes), Google's Fact-Checking Tools – Crowdsourced fact-checking and AI-assisted search functionalities.
Truthbot Differentiation
  • Real-Time AI Fact-Checking – Automatically analyzes on-screen content, no search required.
  • Gamified Reality Checks – Engaging, Pop-Up Video-style alerts make fact adoption seamless.
  • User-Controlled Experience – Customizable notifications, themes, and content options.
  • Privacy-First – No data storage, tracking, or behavioral profiling for core experience.
  • Multi-Layered Accuracy – Combines AI, crowdsourcing, and expert review for reliable fact-checking.
Transparency and Trust
Show Our Work
We'll cite our sources and explain our verification process.
User Feedback
Contest a fact check and provide counter-evidence if you disagree.
Open Database
Access our database of known lies, even without the app.
Privacy First
We don't store or sell your data. All analysis happens on your device.
Human + AI Vetting = Different. Better.
  • Collaborative verification: AI screening followed by expert human fact-checkers review user submissions.
  • Comprehensive data sourcing from trusted news organizations, academic journals, and government websites to ensure multi-perspective accuracy.
  • Publicly accessible verification database with full citations, evidence, and verification dates.
  • Pioneering peer-reviewed validation model where human expertise and AI work in synergy
Content Revenue Model
Free Core Product
No registration required. Includes news, politics, science, world events, nature, weather, health, technology.
Free Add-on Product Registration Required
Celebrity topics, sports, wrestling, anime, etc. selectable by the user. Advertising revenue opportunities.
Free Add-on: The Tea
Celebrity news and entertainment augmented experience. Adds factoids (Pop-Up Video inspiration). Advertising revenue opportunities.
Free Add-on: The Tape
Comprehensive sports coverage across multiple sports. Adds unique facts, stats, and news. Advertising revenue opportunities.
Premium Ad Free Service available with Subscription
Truthbot: A Licensing Platform
Sharing Our Technology
By offering our fact-checking technology as a licensable platform, Truthbot can expand its impact beyond a single product and help more organizations verify information.
Scalability
Licensing our technology helps us grow without the complexity of building a consumer product. Partners can integrate our verification tools, which spreads development costs and allows us to improve our technology faster across different industries.
Continuous Improvement
Each new licensing partnership makes our platform smarter. As more organizations use and adapt our fact-checking methods, we receive varied feedback and learn from different verification challenges, which helps us continuously improve our AI and validation processes.
Building Credibility
Partnerships are key to creating a reliable fact-checking system. By working with different organizations like media companies and schools, we can access better data sources, refine our verification techniques, and develop a more comprehensive approach to identifying accurate information.
Estimated Revenue by Stage (ChatGPT)
What Kind of Company Will We Be?
Beyond Labels
Focused on facts and transparency, open to anyone committed to truth.
Profit with Purpose
For-profit business with a significant non-profit footprint.
Fair Compensation
Max pay gap of 100%, valuing employees and fostering a healthy work culture.
Open and Transparent
Publishing financial information, including executive salaries, for trust and accountability.
Join Us in Rebuilding Trust
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1
Empower Users
Give people the tools to navigate misinformation confidently.
2
Restore Facts
Bring objective reality back to the forefront of public discourse.
3
Strengthen Democracy
Foster an informed citizenry essential for a healthy democracy.
Together, we can be the keepers of the flame of truth in the digital age. Let's light some pants on fire.
Security & Privacy: How Truthbot Establishes Trust
1
Data Collection & User Privacy
✅ Local Processing: Implement on-device AI processing to reduce data transmission risks.
✅ Minimal Data Retention: Collect and store only what is necessary for verification purposes.
✅ End-to-End Encryption: Protect sensitive communications.
✅ Clear Opt-in & Controls: Allow users to choose what Truthbot monitors, preventing overreach.
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Misuse of User-Submitted Data
✅ Source Validation Mechanism: Require multiple verifications before integrating new information.
✅ Anonymous Submissions: Ensure user-submitted data is de-identified to protect privacy.
✅ Independent Oversight Board: Establish an external group to monitor influence attempts.
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Potential for Hacking & Manipulation
✅ Regular Security Audits: Conduct independent penetration testing to find vulnerabilities.
✅ Tamper-Proof AI Models: Use blockchain or cryptographic signatures for verification.
✅ Multi-Layered Authentication: Protect moderator/admin accounts from unauthorized access.
4
Government & Legal Pressure
✅ No Government Backdoors: Ensure Truthbot cannot be compelled to hand over user data.
✅ Strict Compliance with Privacy Laws: Design Truthbot with GDPR, CCPA, and other regulations in mind.
✅ Appeal & Review System: Allow users to challenge misinformation labels, ensuring fairness.
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Ethical Risks of AI Bias & Censorship
✅ Diverse Training Data: Ensure AI is trained on broad, non-partisan sources.
✅ Algorithmic Transparency: Open-source key parts of the AI model for public scrutiny.
✅ Human Oversight in Critical Cases: Blend AI automation with human fact-checkers for controversial topics.
Professional Humans who have consulted on this pitch:
Tamara Carpenter, Product/Experience
Tina Cardoso, Business and Marketing
Brandon Danko, Privacy and Security
Lee Gould, Technology
Jessica Morgan, Content/Editorial
Hoa Nguyen, Design